Culture as Competitive Advantage
There aren’t a lot of companies out there filled with stupid people. Granted, there may be some, but they’re certainly not the majority. By and large, organizations are filled with smart, capable...
View ArticleSweatpants, Meat Dresses, and You
We’ve all seen them. You might even have worn (or be wearing) them yourself. Usually, when I think of them, I think of something I’ve seen fathers and grandfathers wearing. It’s those non-descript,...
View Article4 Ways to Cultivate Crappy Corporate Culture
(I say the following with my tongue planted firmly in my cheek.) I know what you’re thinking. You’re wondering how you can make working at your organization so miserable that only robotic, emotionless...
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Let ‘em Dance
Let ‘em dance. Even though it makes you nervous, and even though it might make you a tad uncomfortable, it’s critical as a leader that you let folks be themselves. (And frankly, it’s just as important...
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Culture & Marketing: Two Sides of the Same Coin [Guest Post]
Culture and marketing. Employee development and branding. Leadership and consumer experience. These words don’t often get used in tandem, especially during professional development seminars. But...
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Fight Fear
Don’t let fear determine your fate. A popular song right now has a similar line in it, and every time I hear it I find myself nodding in agreement, both from an organizational and individual...
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9 Branding & Culture Disconnects
It irritates us to no end when something doesn’t live up to the hype, doesn’t it? Our mouths begin to salivate when we see a commercial for a pizza joint on TV, right? We see a pizza cutter run across...
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Top Posts of 2012: Your Core Values Might Accidentally Suck
First, Merry Christmas to you and yours! Over the next week, we’re going to take a quick trip down memory lane and check out the posts you guys read and shared the most. So sit back, grab some coffee,...
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The Old Branding Bait n’ Switch (Guest Post)
Ever been the victim of a “bait and switch”? See an ad for something at a great price, almost too good to be true. You go to the store, or website…and they’re out of stock. But there are other items...
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Should Happens (Thanks, Josh)
You can blend in, or you can be OK with being different. It’s pretty difficult to have it both ways. Not that people and organizations won’t try. It’s understandable too. Lots of folks are dying to...
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5 Reasons to Move Past Mere Marketing
As our laughter at what Phil Dunphy just said settles down into a chuckle, the screen goes black momentarily and then the commercial begins. Warm, soothing music. Lovely people lounging on a beige...
View ArticleWhat Your Employees and Customers Have in Common with 4-Year-Olds
On Parenting, Philosophers, Legos, and Not Actually Selling Your Kids It was super annoying when we did it as kids. Our dads, if they had… The post What Your Employees and Customers Have in Common with...
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